Market and competitor insights / strategy development - industrial products

Industrial minerals processor wishing to enter Brazilian market

• What are the options for entering the Brazilian market?

• IAMCO gathered and analysed data to assess market trends and identify industry participants, and interviewed key purchasers and processors to determine supply structure and competitive situation. We then identified market entry options.

• There were distinct premium and mass segments based on end customer needs.

• Entry barriers were high due to customers’ reluctance to source from multiple suppliers.

• Access to locally-mined raw materials was a further barrier to entry.

• The leading local supplier should be acquired.